Assessing Educational Programming from a Social Marketing Perspective

An Illustration

Authors

  • Andrew S. Hughes University of New Brunswick Fredericton, New Brunswick
  • H. Joseph Murphy Dalhousie University Halifax, Nova Scotia

DOI:

https://doi.org/10.3138/cjpe.010.009

Abstract

This article considers the value of a social marketing perspective as a coherent and unifying framework where a large number of separate initiatives must be reviewed within the context of a single evaluation project. It presents a social marketing perspective as applied to evaluation and briefly illustrates the application of social marketing principles as program assessment standards in a review of public education programming in the Canadian Cancer Society.

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Published

1995-03-01

How to Cite

Hughes, A. S., & Murphy, H. J. (1995). Assessing Educational Programming from a Social Marketing Perspective: An Illustration. Canadian Journal of Program Evaluation, 10(1), 123–133. https://doi.org/10.3138/cjpe.010.009

Issue

Vol. 10 No. 1 (1995): Spring

Section

Articles

License

Copyright (c) 1995 Andrew S. Hughes, H. Joseph Murphy

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